I have decided to open up an electronics store.

...but not just any electronics store. The most EXPENSIVE of all electronics stores. It'll be called PriceyWires, and we will charge 15% more than our competitors. We will mark up EVERYTHING, and unashamedly add extra taxes and fees at every turn. Our prices will soar over those of Circuit City, Best Buy and H.H. Gregg, and we'll have the biggest, fanciest price tags on the market.

...and the people will come.

"Why?" you ask? Well, because of my special innovation in consumer electronics retailing: I'm going to call it "Customer Service," and it's going to take the nation by storm. Here's how it will work:
1. You will enter through the gigantic sliding PriceyWires doors, and you will see uniformed sales people all over the sales floor, waiting to talk with any customers who might need assistance
2. All sales people will be required to pass a basic skills test, which will include arduous criteria such as "Must be over 14," "Must have a basic command of the English language" and "Must be able to competently identify and understand the products you are selling."
3. Our sales people will be paid solely on a commission-based basis, and will therefore be more motivated to help customers choose products. Also, a series of genital-and-car-battery-based punishments will be incurred if salesperson stands and talks to other salesperson while local church video guy stands 16 inches away, waiting for a simple answer to a very basic question about an audio adapter. (Scenario may be adapted for various situations).

I know, it's crazy...but I think it just may work. My thought is this: deep down, people really want to be treated promptly and with respect and knowledgeability when they go to purchase thousands of dollars in electronics equipment. Despite the popular notion in consumer electronics, I think that, in their heart of hearts, people actually want to be well informed by a competent sales associate when they make major purchases.

Yessir, this "customer service" thing will sweep the world.

Peace,
Justin

P.S. - Yes, this post demonstrates the exact lack of perspective on my part that I wrote about a few weeks ago...but man, dude just needed a headset for his phone, man.